Hi! I’m Dom.
I am a 30 year old health and fitness coach, with a huge passion for helping people become their best selves, physically and mentally.
I never grew up ‘sporty’ – I played netball at school but it was more for enjoyment than anything else. I started training in the gym when I was 15, although I didn’t know what I was doing for the first 5 years.
I never dreamt about having a career in health and fitness. I was brought up with the mindset that I needed to get a business degree and go work in a corporate environment – which is what I did.
I studied my BCom Supply Chain Management at the University of Pretoria. Throughout this time I would also try to go to the gym 5 to 6 days a week and this is ultimately where I developed my passion for training. I would shlep my gym bag from the Gautrain and back home and without realizing it, was subconsciously working on my next adventure, this adventure.
I started following body builders and their coaches on Instagram for their knowledge and workouts, and continued with my weekly gym routine even after getting a job and doing my honours in Business through UNISA.
I started working with a few personal trainers and online coaches, but only for a few weeks at a time before taking their training programmes and going at it alone. I made plenty mistakes, but learned from each and every one of them.
Then the heartbreak that was COVID hit and the last thing on my mind was changing careers. I remember sitting down in the middle of 2020 after weeks of being unfulfilled by my job, when my husband encouraged me to just take a leap of faith and quit my job to follow my passion which was training.
As strange and daunting as it seemed then, it really was the right choice.
Throughout my time in corporate, I thought that I hated working with people as I am by nature an introvert, but when I started working with clients it lit up my whole heart. I love watching people do things that they never thought they could, watching them fall in love with training and themselves every day. The people I meet and the friends I make in this space and on this incredible adventure give me a reason to get up every morning.
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